The ‘mysqueeze’, designed by Roland Kreiter, was entered in to a competition, run by mydeco.com and judged by Philippe Starck, to find and support fresh new design talent. Kreiter’s original prize of £1000 was eclipsed when Starck, on seeing his design, not only hired Roland as an intern but called up his friend Alberto Alessi — with whom he has a long and successful working collaboration — and told him he’d found the perfect new design for his next collection.

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